Privacy Policy

Last updated: 3 September 2026

This privacy policy explains how Clinical Denture Centre collects and uses personal information through this website. It applies to website visitors, people who contact us through the website and people who use the website to request an appointment.

This policy only covers information collected through this website and associated website services. Information collected when you become a patient, attend the practice or receive dental treatment is covered separately by the practice's patient privacy information.

1. Who we are

Clinical Denture Centre is the data controller responsible for the personal information described in this policy.

If you have any questions about this policy or how we use your personal information, please contact us using the details above.

2. Information we collect

Information you provide

When you submit an enquiry or request an appointment through our website, we may collect:

• your name;
• your email address;
• your telephone number;
• the service you require; and
• the contents of your message.

Our website forms do not ask you to provide medical or detailed dental information. Please do not include sensitive health information in the message box unless it is necessary for your enquiry.

Information collected automatically

When you use our website, we and our service providers may collect technical and usage information, including:

• your IP address;
• browser, device and operating-system information;
• the pages you visit and how you interact with the website;
• the date, time and approximate location of your visit;
• the website, advert or search term that referred you to us; and
• advertising and conversion information, where you have consented.

If you telephone us using a number displayed or generated by our call-tracking service, we may also receive information such as the telephone number used, the date and time of the call, its duration and the advertising source that led to the call.

3. How we use your information and our lawful bases

Where we rely on legitimate interests, we consider whether our interests are necessary and balanced against your rights and reasonable expectations.

4. Health information

Information concerning health is treated as special category personal data under UK data protection law. Our website forms do not require you to provide medical or detailed dental information.

If you choose to include relevant health information in a message, we will only use it where necessary to respond to your request or arrange the dental care you have asked about. In addition to the lawful basis described above, we will process that information where necessary for the provision or management of health care under Article 9(2)(h) of the UK GDPR and applicable UK law. Where the information is not needed, we will not use it for any unrelated purpose.

5. Cookies, analytics, advertising and embedded content

Our website uses cookies and similar technologies. Some are necessary for the website to work. With your permission, we may also use them for analytics, advertising, conversion measurement and call tracking.

These services may include:

• Google Analytics, to understand how visitors use the website;
• Google Ads, to measure and improve advertising campaigns;
• Meta advertising technologies, to measure advertising and create or reach relevant audiences;
• call-tracking technology, to identify which advertising or website activity generated telephone enquiries; and
• YouTube, where videos are embedded on our pages.

Non-essential technologies will only be activated in accordance with the choices you make through our cookie-consent tool. You can change or withdraw your choices at any time using the cookie settings available on the website. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.

Embedded YouTube content may allow Google to collect information about your device and interaction with the video when the relevant technologies are enabled. Our separate Cookie Policy, provided through CookieFirst, identifies the cookies and similar technologies in use, their purposes, providers and durations.

6. Who we share information with

We may share personal information, where necessary, with organisations that support the operation of our website and communications, including:

• our website hosting provider, 20i, whose servers used to host this website are located in the UK;
• our website developer and authorised IT support providers;
• our email and communications providers;
• Google, in connection with Google Analytics, Google Ads and YouTube;
• Meta, in connection with Meta advertising;
• our call-tracking provider;
• professional advisers, insurers, regulators, law-enforcement bodies or courts where necessary; and
• a purchaser, successor or adviser in connection with a sale, transfer or restructuring of the practice, subject to appropriate confidentiality protections.

Service providers acting on our behalf are permitted to use personal information only for the relevant service and must protect it appropriately. We do not sell your personal information.

7. International transfers

The website itself is hosted on servers located in the UK. However, some third-party providers used by the website, including Google, Meta, YouTube and certain communications or call-tracking providers, may process personal information outside the UK or allow it to be accessed from other countries.

Where a restricted transfer takes place, we require an appropriate safeguard recognised by UK data protection law. This may include transferring information to a country covered by UK adequacy regulations or using approved contractual safeguards, together with any additional protections considered necessary. You may contact us for further information about the safeguards relevant to your personal information.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, regulatory, accounting and dispute-resolution requirements.

• Website enquiries and appointment requests: normally for up to 24 months after our last communication with you, unless the information needs to be retained for longer for legal reasons or becomes part of your patient record.
• Server and security logs: retained for the period reasonably required to protect and troubleshoot the website, normally no longer than 12 months.
• Analytics, advertising and call-attribution information: retained in accordance with our configured service settings and the durations stated in our Cookie Policy.
• Information relevant to a legal claim: retained for as long as reasonably necessary to establish, exercise or defend the claim.

If an appointment request leads to you becoming a patient, relevant information may be transferred to the practice's patient-record system and retained under the practice's separate clinical-record retention policy.

9. How we protect your information

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, alteration, disclosure, access or use. Access is limited to people and service providers who need the information for an authorised purpose.

No method of transmission or storage is completely secure. If a personal-data breach occurs, we will assess it and notify the Information Commissioner's Office and affected individuals where the law requires us to do so.

10. Your data protection rights

Depending on the circumstances, you may have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to erase your information;
• ask us to restrict how we use your information;
• object to processing based on legitimate interests;
• receive certain information in a portable format;
• withdraw consent at any time where we rely on consent; and
• complain to the Information Commissioner's Office.

These rights are not absolute and exemptions may apply. We will not normally charge you for exercising your rights. We may ask for information needed to verify your identity before responding. We normally respond within one month, although the law permits additional time in certain circumstances.

To exercise a right, email This email address is being protected from spambots. You need JavaScript enabled to view it. or write to us at the address above.

11. Complaints

We would appreciate the opportunity to address your concerns first. Please contact us using the details above.

You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection:

12. Third-party websites

Our website may contain links to websites operated by other organisations. Those organisations are responsible for their own privacy practices. We recommend reading their privacy information before providing them with personal information.

13. Changes to this policy

We may update this policy when our website, services or legal obligations change. The latest version will be published on this page and the “last updated” date will be revised.

Consent to the use of cookies.

For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.

When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.

CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).

Data processing agreement

We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Server log files

Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:

• Your consent status or the withdrawal of consent
• Your anonymised IP address
• Information about your Browser
• Information about your Device
• The date and time you have visited our website
• The webpage url where you saved or updated your consent preferences
• The approximate location of the user that saved their consent preference
• A universally unique identifier (UUID) of the website visitor that clicked the cookie banner